The Brand

LAMPE BERGER PARIS, now a product category of Maison Berger Paris, was invented to purify indoor air since 1898. In 1930, Lampe Berger Paris associated itself with Designers & Producers Of Luxury Collectibles in producing its unique collection of Catalytic Lampe.

                It also works with Master Perfumers in France to produce its wide range of fragrances for its multifunctional purposes & has since given rise to Home Fragrances till today. Lampe Berger Paris has a strong historical background & International presence with over 800,000 lamps & more than 5 million litres fragrances sold yearly.


MORE THAN A NEW NAME, IT IS A BRAND NEW 360° STRATEGY FOR THE BRAND STARTING IN 2018, LED BY NEW MANAGEMENT.

With capital investment fund Argos Soditic acquiring a majority stake in the company’s capital in August 2017, Lampe Berger Paris makes a decisive turning point with a new strategy driven by a new managing team. Olivier Sillion, CEO, and Guillaume Wehrlin, Vice President Marketing & Sales, both of whom arrived in September, have together defined a 360° strategy to move the company from a dynamic SME to a crucial intermediate-sized enterprise.

Their ambition is clear: to move from an international leadership position on a niche market - that of catalysis - to that of a global challenger on the growing high-end home fragrance market.

ABOUT MAISON BERGER PARIS

Maison Berger Paris has been in existence for over 120 years, rooted in Normandy in France. It has a vast network of over 7,000 distributors in 56 countries. Maison Berger Paris recorded turnover of nearly 50 million euros, with 33% growth in the past five years, of which 80% of turnover generated through exports (40% in Europe, 20% in North America, 20% in Asia). The company has 150 employees, makes 800,000 lamps per year and sells over 5 million litres of fragrances each year worldwide. The brand affirmed its position as an ambassador by obtaining the Living Heritage Company (EPV) label in 2015.

LAMPE BERGER PARIS BECOMES MAISON BERGER PARIS

Among the pillars of this new strategy, a new identity, a new logo and a new brand platform have been developed to build a more clearly defined architecture for retailers, which is more modern and has greater impact for consumers.


So, Lampe Berger Paris becomes Maison Berger Paris,
the parent brand which conveys the full extent of the range and gestures. Lampe Berger thus becomes a product category, overseen by the name of the Maison Berger Paris group. A name which expresses its history, its French-ness, its expertise, and its heritage.

This federating brand makes it possible to encompass a wider offer and to create ranges based on new gestures, all the while assuring unity and harmony. It is a way to fully meet changes in the market and consumer expectations.

BRINGING INNOVATION AND EXPERTISE TOGETHER

The new Management has factored in changes in the market, which is turned more towards sensoriality and decoration, but also consumers’ new expectations, who want a ractive, pleasant, inspiring and safe home fragrances.

This year, Maison Berger Paris is innovating with the development of new technologies in order to propose product ranges for every customer category. The aim is to open up new spaces and to recruit new and younger consumers, in order to accelerate the group’s growth.

To reach out to these young consumers, the company will also be embarking on an ambitious digital plan, starting in 2018, which will involve the development of social media.


These changes naturally go hand-in-hand with protecting and promoting the company’s history. Set up in Normandy in France since it was founded and labelled a Living Heritage Company (EPV) since 2015,
Maison Berger Paris boasts unique expertise and know-how resulting from 120 years of research in terms of catalysis, which benefits from international patents and protection. The company is also known for its production Made in France, for its incredible variety of scented pieces of art and its collection of 60 fragrances created by the top French master perfumers and validated by its in-house nose. This precious and fundamental base forms the foundations for the new and ambitious strategy.